Over 35 years of history
Sima Electronics was founded in 1980, born of a passion to offer consumers an alternative to mass market audio products. Sima products (as they were then called) quickly gained a reputation for outstanding value for money, and were consequently highly regarded by afficionados and enthusiasts. Although the earliest products were aimed strictly at professionals, the audiophile community rapidly took note of the sonic excellence, and most models of the 1980s were used in home environments. The passion for music, company philosophy and the engineering excellence evident from the company's early years paved the way for success.
The 1990's saw the introduction of the Celeste series of products, and the company was reorganized into Simaudio Ltd. Our original "Renaissance" circuitry for amplification was first implemented at this time. These famous oval-faced products became instantly recognizable for both their elegant appearance and transparent sonic signature. Stereophile Magazine gave the W-4070 Power Amplifier a benchmark review for its sub-$1,500 price, calling it "a remarkable achievement at any price" and awarded it a position in their coveted "Recommended Components".
After years of research, Simaudio launched its reference-grade series of audio products, aptly named the MOON Series. Utilizing many new in-house developed technologies and building on the immensely successful Celeste products, the MOON series was considered by many to be the pinnacle of what is achievable when innovation meets technological creativity.
With the rapidly increasing popularity of high-performance Home-Theater systems, Simaudio introduced the MOON Titan multi-channel amplifier, the first amplifier in our MOON A/V Series. Bringing years of award winning amplifier design "know-how" to the table, our design team created one of the very first high powered multi-channel amplifiers with a thermally interconnected chassis to ensure exceptional sonic performance across all channels at all times. The Titan has earned a universal reputation as the finest amplifier of its kind and can be found in countless reference grade multi-channel systems worldwide.